KITSCH COUTURE
Website Redesign
The challenge:
Redesigning an e-commerce website for a local business. Their previous site was outdated, difficult to use, and did not represent their brand well.
Goals:
Create an elegant and seamless design that represents the unique and beautiful nature of the store
Design an engaging site that draws users in to shop online
Target Audience:
Young women (high school-college aged), as well as older women (50+), are the target audience
Tools: Figma
User Personas
User Personas for Target Audience
Previous Design
This is the current homepage design for the Kitsch Couture website. The company has two websites: one informational site along with photos of the shop and a secondary site that leads to a third-party website to shop their inventory online.
I decided to combine these two sites into one easy-to-use site. I have included screenshots of the previous design to the right and below.
REDESIGN.
Below is my redesign of the site that allows users to shop the boutiques’ inventory as well as learn about the company and where to shop in person.
Typeface & Logo
I used the typeface “Recoleta” and removed their decorative “K” logo.
Wireframing
Low fidelity wireframes for website homepage and shopping page.
Prototypes
Homepage. Simple yet effective design with horizontal menu bar and featuring a call to action to view fall arrivals.
New Arrivals page, from call to action on homepage. Clean and simple design that emulates the clothes and brand image.
About Us page. Includes contact information and where to shop in person.
DESIGN ON MOBILE DEVICE.
