MOPANE RAMEN
The task:
Create a sustainable food product out of the mopane worm. This project covers the conception and entire design process of creating Mopane Ramen, including packaging and branding.
Target Audience:
College students and other young adults looking for a quick, affordable, yet healthy meal.
Tools:
Adobe Illustrator, Adobe Photoshop
InVision
Logo
color scheme, typography, and patterns
Both the color scheme and the pattern work drew inspiration from the natural shape and pattern of the mopane worm. The mopane worm has brightly colored scale-like shells and I wanted to incorporate those unique features into the design. The typography reflects the fun and light-hearted nature of the product.
advertising and marketing
The target audience of mopane ramen is college students who desire a quick yet healthy and sustainable meal. Marketing includes t-shirts that feature our logo and location. Instagram advertisement will be used to reach this target audience, linking to our social media page and featuring giveaways of products.
Below is a college survival kit that would be sold in campus stores and local grocery stores with branded ramen bowl, chopsticks, soup spoon, stickers, and a tray. perfect for eating mopane ramen in a dorm room.
packaging design
our packaging would be completely sustainable, made from recycled cardboard as well as bamboo chopsticks and biodegradable flavor packets. the packaging features our logo, the pattern specified by the flavor, as well as nutritional facts and other design elements. below are the dielines for packaging with measurements where you can see the design more clearly.
